Joe Who?
(article from joe.ca)
Meet Joe, as in Joseph Mimran, the man synonymous with Canadian fashion. He is, after all, the dynamic force behind three of Canada’s greatest Canadian retail success stories – Alfred Sung, Club Monaco and Caban.
Now, Joe brings his keen fashion sense and savvy to Joe Fresh Style, our brand new apparel department filled with his trademark clean, crisp and oh – so stylish wardrobe separates and staples. All at prices you simply have to see to believe.
So how did Superstore, Canada’s fresh foods, health and beauty, and home and lifestyle store hook up with fashion superstar Joe Mimran? Fact is that Joe collaborates with us on our widely popular President’s ChoiceTM Home Collection. (You know those sleek and simple PCTM kitchen accessories, the stainless steel cookware and the crisp linens? Joe and his team designed them.)
And we couldn’t wait to collaborate with him once again for our new apparel line. After all, Joe has an incredible eye for fashion. He understands what men and women want to wear. He knows his fabrics. And his execution is legendary.
It’s like he was born to be in the fashion business.
Luckily, fate – or you could say fashion – intervened. In 1977, at the persuasion of his brother Saul. Alfred Sung was their first success, followed by the immensely popular Club Monaco and Caban organization (sold to Polo Ralph Lauren in 2000).
Which brings us to today, with Joe focusing his efforts on this latest success story in the making – Joe Fresh StyleTM.
Check out his fabulous spring fashions. They’re fun. They’re fresh. They’re priced just right. And they’re conveniently located inside selected Superstores.
Joe Why? Joe What and Joe Where?
When was the last time you had a spare moment to yourself – let alone one to shop for the latest fashions? No need to answer. We know how precious little time you have. And that’s the ‘why’ behind Joe Fresh StyleTM – our brand new apparel department located inside selected Superstores.
Joe Fresh StyleTM is a fashion oasis. Where else can you shop for fresh oranges, shampoo, a few storage bins and a chic new trench coat? Next time you’re picking up groceries, take a stroll through the Joe Fresh StyleTM department – up to 10,000 square feet of it.
Browse through the stylish separates, wardrobe staples and accessories for spring – everything from the prettiest skirts, hip yoga pants and cropped jackets for women to cargo shorts, sporty chinos and polos for men.
Pressed for time? No problem. Customized racks and shelves make it easy to find your size and favourite colour. The selection is incredible. The quality and fit are unsurpassed. And speaking of fit, we’ve installed fitting rooms, so you can see just how great you look in the latest looks.
The only thing missing is the high price tag. With nothing over $39, what are you waiting for? The weekly shopping trip has never been this fun, fast and fashionable. Step into Joe Fresh StyleTM today and discover the fresh new approach to fashion.
After visiting joe.ca, I personally think that the limited quality and style being offered is a bit too “stapled” for me. Too generic, and I bet it’s so mass produced that finding something that is a “total fit” would be difficult; it would just be another Old Navy, where sizes and body forms go coo-coo.
I always wondered why everytime I go into Loblaws, I would be so intrigued by the President’s Choice houseware. The dishes, the mirrors, the furniture! I didn’t care if it was ‘President’s Choice’, I just liked the style. Well now I know why!! Club Monaco’s inspiration has been behind this all along!! NOW WHO’S GONNA SHOP AT CABAN ON QUEEN ST. WHEN YOU CAN VIRTUALLY GET THE SAME CHAIR FOR $100 at Loblaws, instead of the ridiculous $1000 one at Caban!!! 